The Guiding Principles to Produce any live event or show
From concept to execution - the essentials of producing live events of any size
SESSION 1 - THE JOB & CLIENT
SESSION 2 - THE MASTER PLAN
SESSION 3 - THE BUDGET
SESSION 4 - THE VENUE
SESSION 5 - SEATING / TICKETING / INVITATIONS
SESSION 6 - TEAM & STAFF
SESSION 7 - CREATIVE & DESIGN
SESSION 8 - SHOW / TALENT / MUSIC
SESSION 9 - STAGE & PRODUCTION
SESSION 10 - CATERING & FLORAL
SESSION 11 - OPERATIONS & SECURITY
SESSION 12 - PRESS & MEDIA
SESSION 13 - OFFICE & ADMINISTRATION
SESSION 14 - TROUBLESHOOTING
SESSION 15 - PREPARING A PROPOSAL
questions and answers
The COVID-19 pandemic has shut down the live event business, for now. But, if you're looking for a creative and fantastically exciting career in Entertainment and LIVE Events - this is the perfect time to learn and prepare for a new world of live events. When things return to normal, the event business will be stronger than ever!
Everything you need to know to Produce ANY live Event in the world - regardless of size - taught by the most experienced Producer on any online or college Event course.
You, Yourself and STYLE - in addition to creativity, a good attitude, and the confidence it will take to be a TOP Producer.
Any young or dedicated professional who has the Passion, Vision and Confidence to produce a live Event. Whether it's starting a new career, or a continuing goal to produce the biggest Events and Shows in the world
As long as you need to take - designed to take approximately 4-8 weeks, but you can take it as fast or slow as you wish - whatever suits your needs.
It's the most comprehensive course out there - taught by the most experienced Producer on an online teaching platform. One who has the actual credentials to give you the real backstage knowledge - not just from a book.
We will give you an official certificate upon completion, yes - but, Clients rarely ASK for a diploma, they are looking for someone they can TRUST with their Event - they will be looking at YOU!! (And yes, of course, I believe in diplomas in higher education !)
After each SESSION, there is a CHECKLIST, which will help you review the basics of each lesson. At the end of the course, there will be one master assignment before completion. Upon enrollment, if you ever have questions and concerns - I will be here to consult.
EXPERIENCE IS EVERYTHING. After much consideration, and the 45 years of experience that went into the writing of this course, it seemed fair to charge $499 for the self-study course - that's a little more than $30 per Session, for 15 Sessions - and the One-On-One classes are 'personalized' zoom courses. That's a LOT of knowledge for very reasonable prices. In your very first job, you will have 'paid off' school.
That's great, and many will want to follow this path. What makes this course so special is that whether it's a Wedding or a Presidential Event, the Event Producer's 'rules of engagement' are the same - the same principles are used for any successful live Event.
I am here for you - won't do long debates, but will give direct answers - to the point - same way you should answer your Clients.
Quotes from a few special people...
"Stig is a creative genius" - Priscilla Presley, Elvis Presley Enterprises
"Stig Edgren's skills and dedication are both awesome and inspirational" - Cardinal John O'Connor, Archbishop of New York
“Stig Edgren’s work is second-to-none and truly an honor to work with him. His production was one of the most spectacular events in my three-plus decades with the Yankees" - Deborah A. Tymon, New York Yankees Sr. Vice President of Marketing
"I gratefully recognize Stig Edgren's outstanding support during the Visit of Pope John Paul II" - Eljay Bowron, Director, United States Secret Service
"I’ve had the immense pleasure and privilege of having Stig Edgren produce my world tours and always felt that I was in the best hands possible with his innovative and forward thinking" - Gloria Estefan
"We love Stig for all the great work we did together and how much Maurice loved his productions" - Verdine White of Earth, Wind & Fire
To Stig Edgren - “Thank you for believing in me and giving me direction when I really needed it. You are a great stage designer and revolutionary of color and lights” - Donna Summer
"Dear Stig - the absolute best lighting since I began touring" - Barry Manilow ('83)
"Stig Edgren is the consummate Event Producer, always attentive to the needs of his client, always striving to present the best experience possible for the audience - he has done it all, and done it all well. It's been an honor to work with and learn from him." - Joe Zwilling, Director of Communications, Archdiocese of New York